What is the average SaaS conversion rate from a free trial? Is my trial-to-paid-conversion rate good? How do I compare to other businesses?
If these questions are keeping you awake at night, you’ve come to the right place for answers!
The average conversion rate from your SaaS free trial has a big impact on your product’s growth and blindly following benchmarks is not the best way to focus your efforts.
In this article, we’ll go over some of the SaaS average conversion rates and what you can ...
Published on Hackernoon
Successful content marketing has two parts: the content strategy, and the content plan.
"But ArEn'T tHeY tHe SaMe ThInG?"😬😲
Nah. I'll show you why in a bit.
Without optimizing both, your content will get confusing and random. Why? It's not strategically planned and organized.
But not for you!
The B2B SaaS marketing space can feel a lot like an echo chamber.
You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets.
SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first.
In this post, we’ll go over how to create a B2B marketing plan and how to execute it,...
Published on Hacker Noon.
Your unsubscribe rates are highly volatile.
Let’s face it. Even if you have great content, you’ll still get unsubscribes. When your content doesn’t meet your customers’ needs, they’d immediately want to unsubscribe.
The best way to reduce unsubscribes is to send relevant content to your audience. To do that, you need strong segmentation in place and a well-designed email preferenc...
Content marketing is a breeze when you've got a strategy and plan working together.
While a content strategy focuses on the content types you use and the platforms they are on, a content plan helps to focus these strategies.
This covers what the Saas benchmark is, how to achieve it, and how to calculate yours.
What mistakes are you making while blogging, and how do you avoid them? I cover 8 deadly mistakes that are killing your blog traffic in 2021.
While learning copywriting, you also need to brush up on your grammar.
Like essays, your copy needs to be error-free.
Unlike essays, there’s a little room to play around with your grammar when you’re writing copy. There’s a little space between being informal and being understandable.
Snuggle into that space. I call that the ‘comfy spot’ — it’s where you are credible yet informal enough to connect with your audience.
Outside that comfy spot, it’s tough.
Bad grammar butchers your writing credi...
Do you find yourself frustrated because your content isn’t getting seen, leads or engagement?
It’s normal for some of our content to not work as well as we want it to.
The thing is, sometimes we don’t know how to market that content and put it in front of the right people.
That’s why you need to create the right marketing strategies to get your content at the right place for the right people.
Feeling nervous or scared?
Calm down. You don’t need to be a marketing guru.
The question is, what ma...